10: Entertainment Media Publishing and Distribution

Kimberly Craft’s Entertainment Media Publishing and Distribution class focused on issues currently affecting media publishing and distribution. We studied traditional as well as new digital publishing and distribution models. The course also addressed issues within the industry such as piracy, social media, digital rights management and legislation We explored strategies for protecting and monetizing their creative content and utilized traditional, as well as new, distribution models to develop a publishing and distribution plans for our future businesses.

In week 1 we learned about agents and publishers, and the differences in their roles. In week 2 we learned all about licensing and distribution. Week 3 was about self-publishing. Finally, week 4 was about marketing and business strategies. 

Most importantly we studied how we can apply all of this to our own businesses in the future.

Overall, this was one of the most rewarding classes in the EBMS program so far. It was challenging, yet still fun.

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